I've done a lot of writing for my alma mater, from University brand guidelines to articles for The University of Manchester Magazine.
While working on a new undergraduate prospectus for the University, part of a recruitment campaign that had “explorer” as a theme, I also wrote the following:
We see you.
In search of a place that is only yours to find,
Experiences that stimulate both body and mind,
A fresh path through footprints that others left behind;
Your horizon gleams with promise in the distance.
We hear you.
A pioneering spirit, uncertain yet bold,
Anticipating adventures yet to unfold,
Asking for knowledge both new and old
To inspire the future course of your existence.
We welcome you.
Following your human urge to seek, to strive,
To meet the world and drink it in, to feel fully alive
In a place where ambition and intellect can thrive;
Come join us, new explorer of experience.
“I enjoyed working with Rowena for her clear thinking, creativity and positive outlook. She is a great collaborator with a real skill of being able to work with and get the best out of everyone. Her unflappable and conscientious disposition combined with a sharp marketing mind means I would have no hesitation in working with Rowena again and again.”
Terry Hudghton, Director of Communications and Marketing, The University of Manchester
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