Let’s Make Magic Together

Today’s savvy customer sees right through hot-air marketing. They want something different. They want real.

Successful businesses are moving past wooden advertising and getting authentically creative. They’re tapping into their unique voice and creating the relationships that count.

 

Words Inspire is continually focused on creating work with meaning and authenticity. Together we’ll help you to cut through the noise and authentically connect with your audience.

How can you do this? Be more YOU.

Creative Business Writing Services

Creative Business Writing

Get Authentic With Your Branding And Marketing

Advertising blindness. Marketing fatigue. Tired buzzwords and overused cliches. For businesses, it’s a tough time to get noticed. Everyone’s fighting for your customer’s attention.

Being “clear and compelling” is no longer enough. In today’s crowded market, you need to cut through the noise and authentically connect with your audience. 

How can you do this? Be more YOU.

Be Authentic. Be Creative. Be Human.

Truly standing out in the heads and hearts of your ideal customers means getting funny, poetic, quirky, heartfelt, angry, ridiculous, dramatic. It’s about being human.

Working with me, we’ll identify the true value of your business, align with your brand’s values and express it in words that excite, rouse, and appeal to your target market as real people living real lives. 


That’s when you’ll make an authentic emotional connection, and get them to follow you, try you, recommend you to others and come back for more.

Here’s What We’ll Do Together:

It could be an eye-catching poem for your venue wall. Attention-grabbing creative prose for an ad campaign. Or a comprehensive brand book that articulates and showcases your strategic heart and creative soul.

Whatever it is, I’ll make sure that it connects with your ideal customers and says something meaningful that sets you apart– something they’ll love and remember.

Curious about the creative process? Here’s how it works:

At our consultation, we’ll:

  • Meet with the business owners and/or brand guardians, applying laser-focus to the strategic impact of your creative piece of work
  • Get clear on your brand’s personality
  • Define the style of the piece, the tone of voice and the target market
  • Brainstorm a meaningful piece of work that gets your brand noticed in a BIG way

Together, we’ll co-create the ideal brief so you:

  • Get a piece of work with depth, authenticity and impact
  • Create an emotional connection with your customers they won’t forget
  • Are “top of mind” in the heads of your target market when they need your products and/or services

Focused on creativity, you’ll breathe new life into your brand with a message that resonates emotionally with your customers, bringing depth and meaning to what you do.

Marketing That Resonates With People’s Souls

Ready to open the hearts of your ideal customers?

Let’s chat. With unusual words and emotional connection, you’ll create the meaningful impact you’ve always dreamed possible.

Upgrade Your Brand With A Creative Brand Book

Think brand, and most people go straight to logo. But to truly stand out in the minds and hearts of your customers, your brand needs to be much more than just a pretty face.

Place identity at the heart of your brand. Define who you are and what you stand for; articulate your vision and purpose, describe your best qualities and services – and you’ll attract like-minded customers who love to do business your way.

So Much More Than Just A Logo

Yes – the Brand Book will include a fantastic logo and colour scheme – either something that you already have and love, or a brand new one that my trusted designers can create for your new or refreshed brand – along with guidance on how to use them in your marketing.

But your Creative Brand Book will also be packed full of words that will help to:

  • Inform your strategic business decisions.
  • Guide you down suitable paths for sustainable and meaningful growth.
  • Inspire your current and future marketing and advertising campaigns.
  • Align current and future staff with your brand culture.
  • Effectively communicate and connect with your ideal clients.

Here’s How We’ll Make Your Creative Brand Book:

  • A discovery call with the business owners will enable me to get to grips with the story and vision of your business and its owners/founders – where you’re at, where you’ve been and where you want to be.
  • A comprehensive branding questionnaire helps me to get inside your head and know what you know – the work you do, brands you love, strengths and talents, ideal future. My job is to bring clarity to any confusion, so spill it all out any way you can.
  • In a two-hour intensive workshop (via Zoom) we’ll wrestle with your vision, values and ideal clients, and define your brand personality. We’ll cover your style, relationships, goals, how you want to show up in the world.
  • I’ll do my research, getting to know your industry and interests in greater depth to help your brand stand out from our competition and be intrinsically you.
  • We’ll nail your tone of voice – how your brand will express itself and show up in the world.
  • We’ll look at the visuals – styles that you like, colours that you love, imagery that gets your eyeballs watering (in a good way!).
  • We’ll create your Brand Book – a comprehensive guide containing everything you need to articulate your new brand and put it to good use.

As a creative writing coach who helps others to tap into their authentic creativity, I always like to bring something extra creative to the business table, too. Have a look at my portfolio for examples of the kind of creative writing that could become part of your authentic brand.

Let’s talk

On our first discovery call we’ll discuss your unique needs – and, if you’re interested in creating an authentic brand for your business, I’ll send you a tailored proposal outlining what we can do and how much it will cost.

The Creative Brand Book package starts at £3,000.