Today’s savvy customer sees right through hot-air marketing. They want something different. They want real.
Successful businesses are moving past wooden advertising and getting authentically creative. They’re tapping into their unique voice and creating the relationships that count.
Words Inspire is continually focused on creating work with meaning and authenticity. Together we’ll help you to cut through the noise and authentically connect with your audience.
How can you do this? Be more YOU.
Advertising blindness. Marketing fatigue. Tired buzzwords and overused cliches. For businesses, it’s a tough time to get noticed. Everyone’s fighting for your customer’s attention.
Being “clear and compelling” is no longer enough. In today’s crowded market, you need to cut through the noise and authentically connect with your audience.
How can you do this? Be more YOU.
Truly standing out in the heads and hearts of your ideal customers means getting funny, poetic, quirky, heartfelt, angry, ridiculous, dramatic. It’s about being human.
Working with me, we’ll identify the true value of your business, align with your brand’s values and express it in words that excite, rouse, and appeal to your target market as real people living real lives.
That’s when you’ll make an authentic emotional connection, and get them to follow you, try you, recommend you to others and come back for more.
It could be an eye-catching poem for your venue wall. Attention-grabbing creative prose for an ad campaign. Or a comprehensive brand book that articulates and showcases your strategic heart and creative soul.
Whatever it is, I’ll make sure that it connects with your ideal customers and says something meaningful that sets you apart– something they’ll love and remember.
Curious about the creative process? Here’s how it works:
Focused on creativity, you’ll breathe new life into your brand with a message that resonates emotionally with your customers, bringing depth and meaning to what you do.
Ready to open the hearts of your ideal customers?
Let’s chat. With unusual words and emotional connection, you’ll create the meaningful impact you’ve always dreamed possible.
Think brand, and most people go straight to logo. But to truly stand out in the minds and hearts of your customers, your brand needs to be much more than just a pretty face.
Place identity at the heart of your brand. Define who you are and what you stand for; articulate your vision and purpose, describe your best qualities and services – and you’ll attract like-minded customers who love to do business your way.
Yes – the Brand Book will include a fantastic logo and colour scheme – either something that you already have and love, or a brand new one that my trusted designers can create for your new or refreshed brand – along with guidance on how to use them in your marketing.
But your Creative Brand Book will also be packed full of words that will help to:
As a creative writing coach who helps others to tap into their authentic creativity, I always like to bring something extra creative to the business table, too. Have a look at my portfolio for examples of the kind of creative writing that could become part of your authentic brand.
On our first discovery call we’ll discuss your unique needs – and, if you’re interested in creating an authentic brand for your business, I’ll send you a tailored proposal outlining what we can do and how much it will cost.
The Creative Brand Book package starts at £3,000.