"Writing took me under the skin of life, so I could connect with the authentic heart that lay within."

Hi, I’m Rowena.

I worked as a creative copywriter for 18 years, using my words to create unique voices for established brands and independent organisations.

Now, as an Authentic Creativity Coach, I help individuals to tap into their creative flow and find their own authentic voices.

Words didn’t always come easily

As a child, and a young adult, I was painfully shy. Lacking confidence, the idea of openly sharing my thoughts and personality was terrifying.

I barely had a voice.

So I did what I loved, instead – I grabbed books and escaped in their pages. In quiet corners, nose buried in the dusky scent of paper, I dove into stories that gave me what I secretly craved – a deeper connection to humanity. I discovered universal truths, became fascinated with what makes us tick.

And soon, instead of talking, I scribbled. Pouring my thoughts down on paper, I explored. I played. Sometimes I took myself way too seriously.

And eventually, I found my voice.

Putting my voice on blast

I always knew I would work with words. I completed a BA (Hons) in English, and a Diploma in Marketing Communications. I also completed a MA (Econ) in Social Anthropology, fascinated as I am by human nature and its variations and commonalities in cultures across the world.

For 18 years, I worked as a ‘tone of voice’ copywriter, using my words to give brands and business owners their unique voice.

Now I work with individuals who love writing to help them find their own authentic voice, through my unique approach of creative and intuitive exercises, workshops, courses and coaching.

Does it work? Honestly, I’m humbled and amazed to see how effective it can be. But don’t take my word for it – see what my clients have to say.

Tapping into the transformative power of words

Writing was a labour of love for me. But it wasn’t until I completed some Dark Angels Creative Writing for Business workshops that I understood its full power – and how the act of creation itself can transform.

During one particular writing exercise, I felt compelled to write about something deeply personal. I was hesitant at first, but once I followed that intuitive suggestion I found myself in the state of creative flow – time lost, feeling inspiration work through me.

And so I revisited a trauma that I’d experienced years ago. I let my words explore it, play with it, and turn it into something else. Something that held beauty and wisdom alongside the pain.

At first, I didn’t want to share these words. Even though I was in a trusted group of supportive people, I was scared to say my truth out loud.

But the sharing was a revelation for me. My words were witnessed, held with silent compassion and understanding. And they connected, deeply.

Those words, that connection, set something in me free – something that I didn’t even know I was holding prisoner.

The written word was my voice when I couldn’t physically speak for myself. It’s been my source of income, self-therapy and delight.

But now it also helps me to tap into my most authentic self. Reaching for my intuition, I can step into my creative flow, knock down whatever’s blocking me and find words that connect me more deeply, both with others and with myself. Finding the beauty in my shadow, and showing it off.

That’s the pleasure and transformation that I want to facilitate for you.


Discover the bliss of your own creativity

As your Authentic Creativity Coach, I want to help you ignite your creative spirit, touch people’s hearts and revel in the pleasure of creating something meaningful. I want you to understand your power as the creator of your life.

It doesn’t matter if you’ve written for years, or never tried. 

Everyone is creative. Everyone has access to the depths of universal truth and beauty within. You have something to say that will resonate with other people. Your words can change lives.

And, when we come together in a place of trust and compassion, we can connect more deeply with ourselves – and each other.

Set your creative spirit free