MISSION & VISION

As a child, one word loomed large in my life: SHY.

Sensitive, lacking in self-confidence and a bit of a perfectionist, I found it hard to put my thoughts and personality out there, and struggled to find my voice.

But I loved to read. In quiet corners with my nose buried in a book, I found my own ways to connect with humanity and discover universal stories and truths that make us all tick.

Finally, through writing, I found my own voice. And now I use my writing talents and know-how to give a greater, more effective voice to others.

My mission is to help people and organisations who are awesome at what they do reach and connect with the people they are meant to serve - because that's how we all thrive.

My vision is to help bring more authenticity and humanity into our business commuications and brands.

VALUES

Our values make life – and work – more meaningful.

These values underpin my business, and will inform the work that I’ll produce for you.

(I can also help you write your brand values.)

  • Authenticity – The most compelling words have the genuine ring of truth. No fudging, no exaggeration, no bullshit. Just sincere, credible copy that convinces people of your value to them.
  • Clarity – Don’t mess with the message. This doesn’t mean only using the plainest English, or being as concise as possible. Sometimes an apt metaphor or memorable turn of phrase gets key points across more effectively than a flat fact.
  • Listening – I like to hear you talk and enter your world. Sometimes just half an hour of observing your work processes, discovering your origins or discussing your dreams can spark a creative campaign concept, or a compelling call to action.
  • Strategy – Focusing on realistic aims gets the most from your time and budget. Identify convincing messages, get them to the right audiences and set appropriate calls to action to get the best results.
  • Imagination – People and businesses all do things a little differently from each other. But do you truly stand out as distinctive, or do you stay safe and go bland? Create your own legend – only pioneers dare.

EXPERIENCE

They say experience makes you wise. It can, but only if you learn from it.

I have 16 years of professional experience spanning marketing, communications and journalism. And I’ve learned a lot in that time.

I’ve learned how to devise meaningful messages rather than sweeping statements, apply strategic thinking to creative campaigns, work confidently and diplomatically with a variety of people, and spot a rogue apostrophe at a thousand paces.

I’ve created content for print and digital media, written verbal branding guidelines for communications projects, contributed articles to national newspapers, set a suitable tone of voice for diverse organisations, advised on communications strategies, reviewed holiday destinations, restaurants and bars for magazines, and contributed to a number of award-winning initiatives, projects and publications.

I have a Diploma in Marketing Communications. More importantly, I’ve completed three wonderful Dark Angels courses, which I highly recommend for anyone interested in harnessing their innate creativity to write more effectively for business.

And I’m flattered to have received many glowing recommendations of my work throughout my career.

But don’t take my word for it. Take theirs.